Move over ammonia haircolor because there’s a new sheriff in St Petersburg, FL!
INOA from L’Oréal Professionnel.
INOA is revolutionizing haircolor right before our eyes. It is an odorless, ammonia-free permanent haircolor that delivers the performance of a traditional permanent haircolor featuring ODS (Oil Delivery System) Technology. It offers optimized scalp comfort, covers up to 100% of white hair and provides supreme respect for your hair*.
Wait, what’s that you ask? What is ODS (Oil Delivery System) Technology?
ODS Technology is a breakthrough oil-based system and maximizes the effectiveness of the permanent haircolor process, while providing 2x more lipid protection to the hair, compared to other leading professional permanent hair color brands in the world**.
*Respects the essential amino acids and lipid balance of natural hair.
** Respects the hair’s natural protective film after 1 and 5 applications.