About DIA Richesse and DIA Light

UK-IDB-logo-dia-richesse-light-HD-1Today’s client loves versatility and the ability to change their color on a regular basis – they like to go from blonde to brunette to red in the course of year. High quality demo-permanent color lines such as DIA Richesse and DIA Light allows us to achieve whatever look you want anytime they want, without compromising the integrity of the hair. 

DIA Richesse haircolor provides rich, highly visible color and beautiful shine, on both natural and color-treated hair. This ammonia-free, demi-permanent haircolor fades gradually for a low-maintenance grow out. It leaves hair feeling incredibly soft.

DIA Light is hair color for highly sensitized hair. Ammonia-free tone-on-tone colouration to personalize all hair colours (colour extending on lengths) and perfectly tone highlights with incredible shine.